2018 is an important year for the SEO industry.
In this article, I will share both the things I have learned and the major progress that are capable of emphasizing.
1. Google's updates to this year were unusual (and no one really really changed what)The search engine updates for the early days of the industry - there is no new.
We've seen big updates such as Panda and Penguin updates, which had a major impact.
And yet, the frequency and complexity of the Google Algorithm updates that we have seen this year is not unique.
And sometimes, when SEO experts are disturbing to detect that the update was updated, it is being thrown out as it has been excluded!
The SEO game has changed for good.
I think AR's recent article supports "analysis of immortalism analysis".
Google algorithms have become so complicated that no one knew what was changed.
The SEO is no longer about the "200 factors" of these famous. It's not a long time now.
There is almost an infinite number of factors that can be different for each user, moment, location, question, and vertical.
Google we see that our type of SERP type, and what it is.
2. This is the world of Google - we live in it forever
And we have to deal with it.
All of us are just examining articles in Google's mass, continuous updating tests.
They say their goal is to serve the best possible results of their customers, but we can not help it, but they agree that we are answering Google as much as possible through SERP features. ("Zero click search"). Top CTR for payment listings
Therefore, our content is used directly to answer questions in SERP, and we can not get anything back in return (maybe a little brand brand price).
Slowly but definitely, Google ate SERP and reduced CTT for organic lists.
I know it has been trendy for a while, but the recent developments for CPT features, as well as the results of a recent Rand Fish study study on CTT are also dangerous.
During the year, the first index of the mobile, and ... actually did not happen.
3. Google's mobile-duty index was not more than the impact (yet)
In the last November 2016, Google said that it will slowly drive out the first index of the mobile and monitor it closely and this issue has been terminated.
Although the mobile's first index has only changed how they collect their data, nor they rank sites, I still see a lot of flow.
I hope these sites hope that a weak user experience can be harmed for mobile users, but by now, the effects are limited.
Although we are part of a fast growing industry, many SEOs are professional habits that dislike the change.
4. SEO professionals are habitual habits and change creatures
They do not like to change how they search for websites, the way they report, use their tools, and so on.
I know, SEO-proof humans, too-and do not usually like to change humans.
But if you want to stay before the curry, you have to be new.
Deep down, we all know it.
You need to embrace the change and the fact that people will challenge your current way of working.
A common example of this is the old fashion 50+ page SEO audit report that is ready for months. Kevin Indig Twitter announced a vivid discussion on Twitter.
Full agency SEO audits must be stopped. At the time you have waited for a 1-2-month audit with 30-40 recommendations, it's over.
Working together with more companies, 3-5 good recommendations per month are very good.
- Kevin_Indig (November_, 2018)
Another example is to trust Krawl's schedule to catch SEO issues and changes on sites.
You do not know what happens on the websites between schedule crawlls, so you do not get the necessary information.
At the top of this, you want to get information instead of getting this information (rather instead push).
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Reuse the way you work.
Renovate your operations and review the tools used to meet your resources on your new route.
While he is still a small player in the search engines world, Viktor is developing a great deal.
5. Development of Duckockgo has been raised by Lot
By November 26, they are processing 33.6 million direct questions per day, compared to 19.1 million a year ago.
Reasons for their development?
The fact is that they are truthful in their words - and I believe that we have seen that some big privacy scandals also pay for them.
Development of duck doodle direct questions
You can follow their development.
Google will be really good for some real competitors that are the SEO industry.
So hopefully the alternative search engines such as Walkkocko continue to grow, so they googl one day
I think many Google updates we've just seen recently help Google serve the right results for the right search purpose.
6. The search mind is very important
Google has user data loads, and they are constantly testing whether they are happy with the search results.
Already intend to look before it is important as it is now.
Sure, this is always important from the change point.
But in the old days, you can rate for pages that could not be found by the user's intended intentions.
It looks like these days have ended.
While doing keyword research and writing material, pay attention to your intentional intentions.
I've recommended reading the first mentioned article by AR Koh as well as "Optimization for Litin Intel".
Google employs great engineers and they use the most advanced algorithms to determine:
7. Google is far off
What is your content?
What is their intention to search for.
What results meet people's complex search queries.
And yet at the same time, Google is far off. They are not mainly basically basic!
Here are some examples:
Many people are advised that the search results have decreased after the recent algorithm updates. Look here and here
Many old school spam link strategies work so far, and actually started working better, with the introduction of Penguin 4.0.
To increase the quality of the results of this video, after an algorithm update, the deficiency of the result of competitive and spam (and profitable) chemical properties shows the lack of quality:
So, is there 2019 in store for us?
Obviously, for the future future, Google dominates the lives of SEOs. They will likely try to be potentially possible by AMP and WordPress partners.
Google will sign up for advanced updates.
These updates will become more foreign, as we have seen this year, because they will continue learning the machine in their algorithms.
The old statement says "Keep your eyes on the ball." But the SEO needs to see where the ball is going.
They need to become flexible and faster than ever.
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